Diamonds
Are
Diamonds really rare and valuable?
Diamonds
are our most popular gemstone. That hasn’t always been the case. It was only in
the last century that diamonds became readily available. Prior to that, rubies
and sapphires were the most popular gems, especially for engagement rings.
All gem
grade materials are rare, composing just a tiny fraction of the earth. However,
among gems, diamonds are actually the most common. If you doubt this ask
yourself; “How many women do you know that do not own at least one diamond?”
Now ask the same question about other gems.
And the
common belief that diamonds are inherently valuable? It’s just not true. In
fact, reselling a diamond for top dollar isn’t all that easy. Once you leave
the jewelry shop after buying a diamond, it loses 50% of its value. It’s what
economists call a thin market.
One diamond
cartel, De Beers, has artificially driven up the price of diamonds for decades.
A 1920s advertising campaign set a cultural expectation of diamonds as an
expression of love that has endured since.
DeBeers
maintained monopolistic control over the diamond market for several decades.
They carefully released only enough rough diamonds to satisfy then-current
demand, while continually adjusting the degree to which the rough diamonds were
made available. This caused continually
escalating prices, and of course, it increased the perception of rarity.
With that,
we can almost say that, crystallized carbon — one of the most abundant
substances in the universe, Diamonds are a worldwide scam.
Debunked!
P.S. - If you have any urban legend or superstition that you are doubtful of, just comment it and I will try to debunk that.
Comments
Post a Comment